Individual equities, because they don't provide instant diversification, typically have more upside potential than ETFs. Of course, that increased potential comes with increased risk as well. This course will teach you how to analyze revenue and earnings per share, ways to assess management performance and how Wall Street evaluates and affects stock prices. We finish with a review of relative strength and sector (or "top down") analysis. We show you how to analyze the top-line revenue number and the bottom line earnings number to understand how well management is navigating the company through various environments. We'll explore how Return on equity (ROE) let's you determine just how effective management is at turning your equity into profits. Alternatively, we'll understand how PEG ratios, and other ratios, can tell you if Wall Street sees growth prospects in the future for the stocks you are interested in. Relative strength and sector analysis helps us put our choices in context. Wall Street tends to flock to the stocks that are currently doing well at the expense of those that aren't. Knowing this, you can see which stocks have relative strength advantages over other stocks and put your money where the momentum is. By looking for the sectors that are driving today's bullish price movement in the market, you can work your way down to the stocks that will most likely be driving tomorrow's bullish price movement in the market.